Editorial Reviews Review Drawing on a rich theoretical back ground with sources ranging from feminist literary criticism to c ultural anthropology, applies and adapts Michel de Cert eau's model of poaching, in which an audience appropriates a text for itself. ![]() Textual Poachers guides readers through dif ficult questions about popular consumption, genre, gender, sexual ity, and interpretation, documenting practices and processes whic h test and challenge basic assumptions of contemporary media theo ry. Addressing both academics and fans, Jenkins builds a powerful c ase for the richness of fan culture as a popular response to the mass media and as a challenge to the producers' attempts to regul ate textual meanings. Drawing on the work of Michel de Certau, Jenkin s shows how fans of Star Trek, Blake's 7, The Professionals, Beau ty and the Beast, Starsky and Hutch, Alien Nation, Twin Peaks, an d other popular programs exploit these cultural materials as the basis for their stories, songs, videos, and social interatctions. Written from an insider's perspecti ve and providing vivid examples from fan artifacts, Textual Poach ers offers an ethnographic account of the media fan community, it s interpretive strategies, its social institutions and cultural p ractices, and its troubled relationship to the mass media and con sumer capitalism. Rejecting stereotypes of fans as cultural dupes, social misfits, and mindle ss consumers, Jenkins represents media fans as active producers a nd skilled manipulators of program meanings, as nomadic poachers constructing their own culture from borrowed materials, as an alt ernative social community defined through its cultural preference s and consumption practices. Ye t, as Textual Poachersargues, fans already have a life, a complex subculture which draws its resources from commercial culture whi le also reworking them to serve alternative interests. ![]() ![]() Get a life William Shatner told Star Trek fans.
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